I was one of those who braved the throngs and traffic last weekend sale. However, I was not in Megamall for the sale. I was there to book a wedding supplier for a friend. After booking the supplier, I got myself to the other trade hall exhibit.
It was by Kabuhayang Swak na Swak . Being a stay-at-home-mom looking for ways to contribute to the family income, I was pleased to roam around and check the booths. Exhibitors were small to medium enterprises, franchises for food kiosks and multi-level marketing outfits.
Boardwalk was there and I was talked into joining. No membership fee. Members get a considerably big discount so it will probably be for personal use, but then… Manang, my father’s househelp, told me a neighbor’s help sometimes purchases up to Php15,000. Also, the other neighbors’ househelp regularly purchase something from the neighborhood dealer. I shelled out Php100 for the catalog and gave it to Manang, my father’s househelp, to market. Maybe I should be a Natasha, Dakki and Avon dealer too. Hmm…
There was a particular exhibitor that I kept a special tab of. I strongly feel the business they offer is feasible for me. It’s not food, and its market comes across all income brackets and ages. The capital is just something I have to work out though. I’ll find and engage in more rackets and probably get on with oDesk to build the capital I need.
To end this post, let me share some business points I’ve picked up in the 20-minute seminar given in the same trade hall:
- Create a sense of urgency. Why do customers need to buy from you NOW?
- No hard selling.
- Create a customer experience. Think Starbucks’ experience. There are possibly better coffee but people flock Starbucks for something.
- Make a competitor profile analysis.
- Get a mentor. Talk to great people. Imbibe and get their ideas and strategies.
- Train employees to think like the owner.
- Build and expand your network. (I can’t agree on this more. I got my rackets through my network. 🙂 )